Flower Delivery Stockwell Privacy Policy

Introduction

At Flower Delivery Stockwell, we are committed to protecting the personal data of all our customers who place orders in Stockwell and the surrounding districts. This Privacy Policy describes how we collect, use, store, process, and protect your personal information in accordance with the General Data Protection Regulation (GDPR). We place great importance on your privacy and aim to be transparent with how your data is handled throughout your interactions with our services.

Scope of Policy

This Privacy Policy applies to all individuals placing orders with Flower Delivery Stockwell, whether via our website, telephone, or in-person, across Stockwell and neighbouring districts. By using our services, you acknowledge and agree to the practices outlined in this policy, which is in accordance with the requirements and principles of the GDPR.

What Data We Collect

In order to provide our services efficiently and to ensure timely flower delivery, we collect various types of personal data, including:

• Identity Data: Name, title, and contact details of both the sender and recipient of the order.
• Contact Data: Addresses, phone numbers, and postcode details necessary for delivery.
• Order and Transaction Data: Details of products ordered, delivery preferences, order history, delivery notes, payment data (excluding full payment card numbers if processed via third-party payment processors), billing address, and other relevant transaction information.
• Technical Data: IP address, device type, browser type and version, time zone setting, and information collected via cookies for website functionality and security.
• Marketing and Communications Data: Preferences for receiving marketing communications and your communication preferences.

Lawful Basis for Data Processing

Flower Delivery Stockwell processes your personal data lawfully on the following grounds as defined by the GDPR:

• Contractual Necessity: To fulfil our contract with you, including accepting, processing, and delivering flower orders.
• Legal Obligations: To comply with legal or regulatory requirements and obligations.
• Legitimate Interests: To communicate with customers, improve our services, ensure network and information security, prevent fraud, and conduct direct marketing where appropriate. Our legitimate interests do not override your fundamental rights and freedoms.
• Consent: When you provide explicit consent, for example, when opting in to receive marketing communications. You have the right to withdraw this consent at any time.

How We Use Your Data

Your personal data is used for the following purposes:

• To process and deliver your flower orders and keep you informed about your order status.
• To communicate with you regarding your order or in response to your customer enquiries.
• For billing and payment processing via authorised and secure third-party payment processors.
• For service improvement, security, and analytical purposes (such as determining website traffic or identifying issues with our website).
• Where you have opted in, to send you marketing communications about our offers, events, or services.
• To fulfil our legal obligations, such as record-keeping and accounting requirements.

Retention of Your Personal Data

We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, to meet our legal and regulatory obligations, and to resolve disputes. Typically, we retain order-related personal data for up to seven years, in compliance with tax and accounting regulations. Marketing data will be retained for as long as you remain subscribed, or until you withdraw your consent. On expiry of the relevant retention period, your data will be securely deleted or anonymised.

Processors and Third Parties

To provide our services, Flower Delivery Stockwell may use third-party processors (such as payment gateways and IT service providers) who process personal data on our behalf. We select and monitor all processors carefully, ensuring they comply with GDPR requirements and that your data is secured in accordance with our instructions. Personal data will only be shared with third parties to the extent necessary to fulfil your order, maintain our services, or comply with legal obligations. We do not sell or rent your personal data to any third parties.

Your Rights Under GDPR

You have several rights regarding your personal data, including:

• Right of Access: Obtain confirmation of whether we are processing your data and request a copy of the information we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete personal data.
• Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data where there is no good reason for us to continue processing it.
• Right to Restrict Processing: Request restriction when you contest the accuracy of your data or object to processing.
• Right to Data Portability: Ask to receive your data in a structured, commonly used, and machine-readable format for transfer to another provider.
• Right to Object: Object to processing based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: Where we rely on your consent, you may withdraw this at any time.

To exercise any of your rights, or to raise a concern about our data processing practices, please contact us using the contact method detailed on our website. We will respond to your query within one month and aim to resolve all queries promptly and transparently.

Protecting Your Data

We implement appropriate technical and organisational measures to ensure the confidentiality, integrity, and security of your personal data. These measures include secure storage, restricted access to personal information, encryption technologies where appropriate, and regular review of our information security policies.

Changes to This Privacy Policy

We may occasionally update our Privacy Policy to reflect changes in our services or legal obligations. Any changes will be posted on our website, and where material changes are made, we will take appropriate steps to inform customers in advance. We encourage you to review this policy periodically to remain informed about how we protect your information.

Contact Us

If you have questions about this Privacy Policy or how Flower Delivery Stockwell handles your personal data, please contact us as indicated on our website. We take your privacy seriously and endeavour to respond to all enquiries and requests as quickly as possible.